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~subject:"Markenführung"
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Estimating Brand Equity from A...
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Markenführung
Brand image
11,047
Markenimage
10,930
Brand management
9,345
Markenartikel
9,149
Consumer behaviour
8,281
Konsumentenverhalten
8,221
Brand
8,109
Relationship marketing
2,263
Beziehungsmarketing
2,256
Social Web
1,202
Social web
1,202
Werbewirkung
1,177
Advertising effects
1,164
Deutschland
1,093
Online-Marketing
1,092
Internet marketing
1,081
Theorie
1,043
Theory
1,033
Herkunftsbezeichnung
943
Designation of origin
940
Marketingmanagement
915
Marketing management
905
Germany
842
USA
775
United States
755
Customer satisfaction
749
Tourism marketing
748
Tourismusmarketing
748
Werbung
746
Kundenzufriedenheit
740
Luxury goods
709
Luxusgüter
709
Advertising
695
Markenpolitik
643
Brand loyalty
640
Handelsmarke
621
Einzelhandel
609
Store brand
597
Retail trade
593
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Online availability
All
Undetermined
4,407
Free
1,556
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Article
7,270
Book / Working Paper
2,025
Journal
7
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Article in journal
6,547
Aufsatz in Zeitschrift
6,547
Aufsatz im Buch
677
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677
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246
Graue Literatur
194
Non-commercial literature
194
Thesis
175
Working Paper
149
Arbeitspapier
148
Collection of articles of several authors
104
Sammelwerk
104
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79
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79
Aufsatzsammlung
65
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61
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61
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56
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27
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18
Conference proceedings
15
Handbook
15
Handbuch
15
Textbook
14
Ratgeber
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Guidebook
11
Bibliografie enthalten
7
Bibliography included
7
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6
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6
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4
Firmeninformation
4
Interview
4
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4
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4
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3
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3
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English
8,588
German
707
French
8
Polish
5
Russian
2
Swedish
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Valencian
1
Spanish
1
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Burmann, Christoph
71
Keller, Kevin Lane
36
De Chernatony, Leslie
31
Baumgarth, Carsten
30
Melewar, T. C.
30
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Esch, Franz-Rudolf
26
Guzman, Francisco
23
Fournier, Susan
22
Bang, Nguyen
21
Bruhn, Manfred
21
Diamantopoulos, Adamantios
21
Sarkar, Abhigyan
21
Han, Heesup
20
Japutra, Arnold
19
MacInnis, Deborah J.
19
Romaniuk, Jenni
19
Uggla, Henrik
19
Dawes, John
18
Christodoulides, George
17
Foroudi, Pantea
17
Khan, Imran
17
Sattler, Henrik
17
Veloutsou, Cleopatra
17
Fetscherin, Marc
16
Huber, Frank
16
Merrilees, Bill
16
Park, C. Whan
16
Sarkar, Juhi Gahlot
16
Ekinci, Yuksel
15
Ko, Eunju
15
Kumar, Vikas
15
Rahman, Zillur
15
Schmidt, Holger J.
15
Sreejesh, S.
15
Bauer, Hans H.
14
Gupta, Suraksha
14
Paul, Justin
14
Piehler, Rico
14
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Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Haufe-Lexware GmbH & Co. KG
4
Books on Demand GmbH <Norderstedt>
3
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Campus Verlag
1
EBS Business School
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
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Published in...
All
Journal of business research : JBR
411
The journal of brand management : an international journal
365
The journal of product & brand management
321
Journal of retailing and consumer services
219
European journal of marketing : EJM
95
Psychology & marketing
79
SpringerLink / Bücher
76
Asia Pacific journal of marketing and logistics
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of marketing communications
71
Marketing intelligence & planning
70
International journal of hospitality management
65
Journal of strategic marketing
64
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of the Academy of Marketing Science
56
Marketing letters : a journal of research in marketing
54
Journal of international consumer marketing
53
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing
50
The IUP journal of brand management : IJBRM
50
Cogent business & management
49
Journal of marketing management : MM
47
Journal of global marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of promotion management : JPM
45
The journal of consumer marketing
45
International journal of internet marketing and advertising : IJIMA
44
International marketing review
44
Tourism management : research, policies, practice
43
European journal of marketing
42
International journal of advertising : the review of marketing communications
42
International journal of consumer studies
41
Journal of fashion marketing and management
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of travel and tourism marketing
36
Journal of Islamic marketing
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Qualitative market research : an international journal
33
Business horizons
32
Global business review
32
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Source
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ECONIS (ZBW)
9,299
EconStor
3
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1
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1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
4
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
Brand
naming : sound symbolism,
brand
preference and
brand
performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
7
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
10
What holds ethical consumers to a cosmetics
brand
: the body shop case
Chun, Rosa
- In:
Business & society
55
(
2016
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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