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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands

Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36

Persistent link: https://www.econbiz.de/10013552930

Changing consumer and brand behavior in the early stages of the COVID-19 pandemic in Russia

Starostin, Vasiliy; Samokhodkin, Evgeniy; Elzon, Alisa - In: European research studies 23 (2020) 4, pp. 531-543

Persistent link: https://www.econbiz.de/10012511256

Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period

Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021

Persistent link: https://www.econbiz.de/10012619759

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethical...

Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14

The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand...

Persistent link: https://www.econbiz.de/10013273741

Transformative service research and COVID-19 : editorial

Prentice, Catherine; Altinay, Levent; Woodside, Arch G. - In: The service industries journal 41 (2021) 1/2, pp. 1-8

Persistent link: https://www.econbiz.de/10012483661

Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view

Natarajan, Thamaraiselvan; Geetha Raveendran Nair, Jayadevan - In: Asia-Pacific journal of business administration 16 (2024) 2, pp. 307-330

Persistent link: https://www.econbiz.de/10014514416

Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective

Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624

Persistent link: https://www.econbiz.de/10014582360

Communication during pandemic : who should tweet about COVID and how?

Yao, Alex - In: Journal of strategic marketing 31 (2023) 8, pp. 1434-1453

Persistent link: https://www.econbiz.de/10014553100

Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country

Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115

Persistent link: https://www.econbiz.de/10014250045

Consumers' smartphone preferences in Turkey during the COVID-19 pandemic

Telli Yamamoto, Gonca; Aydin, Samet; Duzgun, Fehim; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 483-503

Persistent link: https://www.econbiz.de/10013477771

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