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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Tokatli, Nebahat - In: Journal of economic geography 12 (2012) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10009509621
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Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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The feasibility of establishing Islamic banks in the UK : the case of Nottingham
Sheikh, Ramana; Ahammad, Mohammad F. - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10009743837
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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming; Chen, Tsai; Guy, Bonnie S. - In: Journal of global marketing 27 (2014) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10010404373