The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Year of publication: |
2008
|
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Authors: | Grant, Ian C. ; Hassan, Louise M. ; Hastings, Gerard B. ; MacKintosh, Anne Marie ; Eadie, Douglas |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 13.2008, 3, p. 275-285
|
Subject: | Tabakindustrie | Tobacco industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking | Social Marketing | Social marketing | Großbritannien | United Kingdom |
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