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Neuntes Dienstleistungskolloqu...
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Markenführung
Konsumentenverhalten
78,946
Consumer behaviour
78,936
Theorie
31,773
Theory
31,507
Preismanagement
18,906
Pricing strategy
18,904
Verhaltensökonomik
11,283
Behavioral economics
11,281
Deutschland
10,585
Betriebswirtschaftslehre
10,240
USA
9,497
Beziehungsmarketing
9,452
Relationship marketing
9,444
Germany
9,314
United States
9,165
Netzwerk
7,600
Brand management
7,556
Dienstleistung
7,067
Business economics
6,892
Markenimage
6,629
Brand image
6,601
Experiment
6,558
Modellierung
6,487
Network
6,396
Scientific modelling
5,857
Online retailing
5,816
Online-Handel
5,815
Kundenzufriedenheit
5,654
Customer satisfaction
5,653
Auktion
5,572
Auction
5,274
Produktionsplanung
5,087
Dienstleistungsqualität
4,997
Service quality
4,991
Einzelhandel
4,863
Social Web
4,809
Social web
4,809
Retail trade
4,747
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4,716
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Hollebeek, Linda D.
20
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Fournier, Susan
16
Baumgarth, Carsten
15
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Swoboda, Bernhard
13
Zarantonello, Lia
13
Ahlert, Dieter
12
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft zur Erforschung des Markenwesens
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
Institut für Handelsmanagement <Münster (Westf)>
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <17., 2013, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Pearson Studium
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
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Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
80
International journal of hospitality management
74
Journal of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
Journal of strategic marketing
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
SpringerLink / Bücher
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
ed.
);
Stauss, Bernd
(
contributor
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512485
Saved in:
3
Services Ingredient Branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Özergin, Berrin
-
2011
Persistent link: https://www.econbiz.de/10009245270
Saved in:
4
Implementierung innovativer Dienstleistungsmarken : Erfolgsfaktoren und Gestaltungsvorschläge auf Basis einer empirischen Mehrebenenanalyse
Wieseke, Jan
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10002472001
Saved in:
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
(
contributor
);
Stauss, Bernd
(
contributor
)
-
2008
Dienstleistungen mit dem Herkunftsland -- Vom Produkt zur
Dienstleistung
— Erfolgsfaktoren des Markentransfers -- Co-Branding zwischen …
Persistent link: https://www.econbiz.de/10013516912
Saved in:
6
Brand experience : an jedem Touchpoint auf den Punkt begeistern
Baetzgen, Andreas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014010034
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7
Erfolgsfaktoren von Markentransfers bei Handelsmarken : eine empirische Arbeit
Dzuba, Alesja
-
2007
Persistent link: https://www.econbiz.de/10003586503
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8
The brand gap : wie sich die Kluft zwischen Design und Unternehmensstrategie schließen lässt
Neumeier, Marty
-
2021
Persistent link: https://www.econbiz.de/10012390933
Saved in:
9
Dienstleistungs-Relaunch : Charakteristika und Maßnahmen
Schwill, Jürgen
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 251-283)
.
2013
Persistent link: https://www.econbiz.de/10011447469
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10
Private-label branding and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta
;
Yingyot Chiaravutthi
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
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