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Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
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IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
targeting -- 7. Developing strong luxury brands for products and services -- 8. Creating competitive products -- 9. Place … complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it … the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods …
Persistent link: https://www.econbiz.de/10014250259
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How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita; Ferdinand, Augusty Tae - In: International journal of innovation and technology … 21 (2024) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.);  … - 2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...
Persistent link: https://www.econbiz.de/10014519036
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How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams; Sherry, John F. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 554-575
Persistent link: https://www.econbiz.de/10015047904
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840