Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unsustainable plastic consumpt...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Konsumentenverhalten
78,610
Consumer behaviour
78,179
Coronavirus
34,644
Umweltpolitik
29,789
Environmental policy
25,598
Electronic Commerce
22,791
Theorie
20,538
E-commerce
20,429
Theory
20,106
Umweltbelastung
17,610
Pollution
17,091
Welt
15,366
World
15,221
Wirkungsanalyse
14,189
Impact assessment
14,082
COVID-19
12,832
Epidemie
10,969
Online-Handel
10,941
USA
10,939
Epidemic
10,885
Online retailing
10,884
United States
10,399
Deutschland
9,972
Beziehungsmarketing
9,842
Relationship marketing
9,827
Germany
8,899
Brand management
7,481
EU-Staaten
7,443
EU countries
7,334
Nachhaltige Entwicklung
6,774
Sustainable development
6,642
Markenimage
6,550
Brand image
6,526
Treibhausgas-Emissionen
6,450
Greenhouse gas emissions
6,419
Social Web
6,303
Social web
6,300
Umweltschutz
6,277
China
6,012
more ...
less ...
Online availability
All
Undetermined
4,014
Free
1,091
Type of publication
All
Article
6,255
Book / Working Paper
1,229
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,837
Aufsatz in Zeitschrift
5,837
Aufsatz im Buch
408
Book section
408
Hochschulschrift
154
Graue Literatur
121
Non-commercial literature
121
Thesis
113
Arbeitspapier
75
Working Paper
75
Conference paper
62
Konferenzbeitrag
62
Collection of articles of several authors
57
Sammelwerk
57
Reprint
53
Aufsatzsammlung
40
Case study
25
Fallstudie
25
Konferenzschrift
24
Conference proceedings
12
Handbook
7
Handbuch
7
Ratgeber
7
Guidebook
6
Festschrift
4
Lehrbuch
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Glossar enthalten
3
Glossary included
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Interview
2
Textbook
2
Amtliche Publikation
1
Amtsdruckschrift
1
Article
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
7,116
German
367
French
4
Polish
3
Russian
2
Author
All
Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Kunkel, Thilo
16
Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Burmann, Christoph
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Swoboda, Bernhard
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
15
Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
271
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
76
Journal of marketing communications
74
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
51
Journal of marketing management : MM
50
International marketing review
49
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of marketing
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
33
Qualitative market research : an international journal
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
more ...
less ...
Source
All
ECONIS (ZBW)
7,482
BASE
2
EconStor
1
Showing
31
-
40
of
7,485
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Frozen
food
industry in India : a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
32
Are
food
brands that carry light different?
Sjostrom, Therese
;
Corsi, Armando Maria
;
Driesener, Carl
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Saved in:
33
Front-of-package product labels : influences of varying nutritional
food
labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
34
A comparison of consumer's choice to brand packaged foods in India : an empirical investigation
Malhotra, Gunjan
;
Ranjan, Jayanthi
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10010242141
Saved in:
35
Brand image and customers' willingness to pay a price premium for
food
brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
36
Wahrnehmung der regionalen Herkunft von Lebensmitteln und ihre Relevanz im Kaufentscheidungsprozess : eine Analyse aus Sicht von Verbrauchern
Banik, Ina
-
2010
Persistent link: https://www.econbiz.de/10003949655
Saved in:
37
The impact of
food
environment on private label versus branded produce choice
Schroeter, Christiane
;
Cai, Xiaowei
- In:
Journal of agricultural & food industrial organization
10
(
2012
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009720504
Saved in:
38
Determinants of consumer preference towards private label and manufacturer brands in organised packaged
food
retailing : a factor analysis approach
Tandon, Nidhi
;
Verma, Jayender
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 508-523
Persistent link: https://www.econbiz.de/10014331608
Saved in:
39
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
40
The relationship between national brand and private label
food
products : prices, promotions, recessions, and recoveries
Volpe, Richard
-
2011
Persistent link: https://www.econbiz.de/10009735319
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
