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Markenführung
Konsumentenverhalten
78,613
Consumer behaviour
78,182
Coronavirus
34,646
Umweltpolitik
29,791
Environmental policy
25,599
Electronic Commerce
22,791
Theorie
20,538
E-commerce
20,429
Theory
20,106
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17,611
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17,092
Welt
15,366
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15,221
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14,190
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14,083
COVID-19
12,832
Epidemie
10,970
Online-Handel
10,941
USA
10,939
Epidemic
10,886
Online retailing
10,884
United States
10,399
Deutschland
9,973
Beziehungsmarketing
9,842
Relationship marketing
9,827
Germany
8,900
Brand management
7,481
EU-Staaten
7,443
EU countries
7,334
Nachhaltige Entwicklung
6,774
Sustainable development
6,642
Markenimage
6,550
Brand image
6,526
Treibhausgas-Emissionen
6,450
Greenhouse gas emissions
6,419
Social Web
6,303
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6,300
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6,278
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6,012
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Kunkel, Thilo
16
Veloutsou, Cleopatra
16
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Burmann, Christoph
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Swoboda, Bernhard
13
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
Rahman, Zillur
12
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
7
American Marketing Association
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
NetLibrary, Inc
2
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2
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De Gruyter Oldenbourg
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationales Design Zentrum Berlin
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
271
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
76
Journal of marketing communications
74
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
55
International journal of internet marketing and advertising : IJIMA
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
51
Journal of marketing management : MM
50
International marketing review
49
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of marketing
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
35
International journal of contemporary hospitality management
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
33
Qualitative market research : an international journal
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,482
BASE
2
EconStor
1
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81
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81
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
82
The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
83
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
84
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
85
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
86
The online framing effect : the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen
;
Chang, Shi-Han
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011556563
Saved in:
87
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
88
A study on the online branding strategies of Indian fashion retail store
Goswami, Shubham
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10011300978
Saved in:
89
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
Saved in:
90
Developing an online shopping value framework for consumers of non-store fashion brands
Dlodlo, Nobukhosi
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1359-1373
Persistent link: https://www.econbiz.de/10011279824
Saved in:
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