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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
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Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung; Murray, Kyle B.; Moore, Sarah G. - In: Psychology & marketing 40 (2023) 4, pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
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Subtle signals of inconspicuous consumption
Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
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When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690