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Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia

Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10011539975

Sports as a component of nation branding initiatives : the case of Latvia

Brencis, Ainars; Ikkala, Jacob - In: The marketing review 13 (2013) 3, pp. 241-254

Persistent link: https://www.econbiz.de/10010237424

A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638

Persistent link: https://www.econbiz.de/10012313927

National brand of Ukraine : monograph

Mazaraki, Anatoliy; Melnychenko, Svitlana; Melnyk, Tetiana - 2018

Persistent link: https://www.econbiz.de/10012249301

Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels

Maswabi, Tshepo; Forcheh, Ntonghanwah; Taolo, Resego - In: Advances in National Brand and Private Label Marketing …, (pp. 47-62). 2018

Persistent link: https://www.econbiz.de/10013276401

Country branding research : a decade’s systematic review

Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Persistent link: https://www.econbiz.de/10014535301

The role of provenance in luxury textile brands

Collins, Marnie; Weiss, Marcia - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 1030-1050

Persistent link: https://www.econbiz.de/10011505967

Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries

Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159

Persistent link: https://www.econbiz.de/10011524053

Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion

Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250

Persistent link: https://www.econbiz.de/10011529897

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