Similar Search Results

The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value

Yang, Yongzhong; Khan, Zobi; Zhang, Yu - In: Asian Academy of Management journal : AAMJ 25 (2020) 2, pp. 167-188

Persistent link: https://www.econbiz.de/10012499493

Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein

Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331

Persistent link: https://www.econbiz.de/10012693538

Branding in the time of virtual reality : are virtual store brand perceptions real?

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510

Persistent link: https://www.econbiz.de/10012417036

You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections

Shelton, Summer Suzanne; Bradshaw, Amanda S.; Cretul, … - In: Journal of fashion marketing and management 27 (2023) 6, pp. 1009-1026

Persistent link: https://www.econbiz.de/10014430535

Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source

Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293

Persistent link: https://www.econbiz.de/10011528724

Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms

Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132170

The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine

Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012132223

Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020

Persistent link: https://www.econbiz.de/10012127718

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

1
2
3
4
5
6
7
8
9
10
Next
Last