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Markenführung
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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1
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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2
Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
; …
- In:
EuroMed journal of business
9
(
2014
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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3
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
4
The impact of geographic reputation on the value created in Champagne
Menival, David
;
Charters, Steve
- In:
The Australian journal of agricultural and resource …
58
(
2014
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10010462937
Saved in:
5
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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