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Markenführung
identity
1,278
Identity
966
Persönlichkeitspsychologie
491
Personality psychology
479
Consumer behaviour
377
Konsumentenverhalten
359
Semiotik
304
Semiotics
290
Luxury goods
260
Luxusgüter
260
Luxury
244
Corporate culture
189
Unternehmenskultur
188
Brand management
174
luxury
116
Theorie
96
Brand image
94
Markenimage
93
Gender
89
Theory
85
Brand
81
Experiment
79
Markenartikel
72
Women
68
Ethnische Gruppe
67
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67
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65
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65
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64
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64
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64
Soziale Integration
64
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64
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61
culture
60
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58
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57
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57
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56
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Rossolatos, George
8
Dion, Delphine
5
Seo, Yuri
4
Veg-Sala, Nathalie
4
Buchanan-Oliver, Margo
3
Septianto, Felix
3
Valette-Florence, Pierre
3
Arnould, Eric J.
2
Atwal, Glyn
2
Bryson, Douglas
2
Christodoulides, George
2
Eckhardt, Giana M.
2
Forehand, Mark R.
2
Kapferer, Jean-Noël
2
Khalifa, Dina
2
Ko, Eunju
2
Král, Petr
2
Kumagai, Ken
2
Maeß, Roland
2
Oswald, Laura R.
2
Roux, Elyette
2
Schroeder, Jonathan E.
2
Shukla, Paurav
2
Singla, Vikas
2
Wu, Zhiyan
2
Yeoman, Ian
2
Abbas, Rumaila
1
Acharya, Manaswini
1
Ackermann, Carsten
1
Ahmed, Zafar U.
1
Al Zagir, Nadia
1
Alexander, Bethan
1
Algumzi, Areej
1
Aloui, Narjess
1
Amaral, Nelson Borges
1
Amdouni, Cyrine
1
Amălăncei, Brînduşa-Mariana
1
Angle, Justin W.
1
Anido Freire, N.
1
Anthoni, Kristine
1
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Kassel University Press GmbH
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Journal of business research : JBR
21
The journal of brand management : an international journal
14
Journal of retailing and consumer services
7
Asia Pacific journal of marketing and logistics
5
Journal of fashion marketing and management
5
The journal of product & brand management
5
Journal of marketing management : MM
4
Marketing theory
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of strategic marketing
3
Qualitative market research : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Central European business review : CEBR
2
International journal of market research
2
International marketing review
2
Journal of marketing
2
Journal of marketing research
2
Journal of promotion management : innovations in planning and applied research
2
Journal of revenue and pricing management
2
Sustainable Luxury : An International Perspective
2
The journal of consumer marketing
2
Academia : revista Latinoamericana de administración
1
Administrative Sciences : open access journal
1
Athens journal of business & economics : AJBE
1
Beiträge zur Medien- und Kommunikationsgesellschaft
1
Business horizons
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent business & management
1
Corporate communications : an international journal
1
Corporate reputation review
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing
1
Europäische Hochschulschriften / 40
1
Global business review
1
Global journal of business research : GJBR
1
Handbook of qualitative research methods in marketing
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ECONIS (ZBW)
169
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1
Access to the
luxury
brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
2
A semiotic analysis of the extendibility of
luxury
brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
3
The use of longitudinal case studies and
semiotics
for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
4
Cross-gender extension potential of
luxury
brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
5
Forms of inconspicuous consumption : what drives inconspicuous
luxury
consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
6
Emotional experiences behind the pursuit of inconspicuous
luxury
Makkar, Marian
;
Yap, Sheau-Fen
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 222-234
Persistent link: https://www.econbiz.de/10011904410
Saved in:
7
Sustainable
luxury
brands : the moderating effects of salient
identity
-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
8
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
9
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
10
Investigating the relationship of
semiotics
associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
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