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Markenimage
USA
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285,209
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78,639
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9,876
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9,569
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
18
Melewar, T. C.
18
Huber, Frank
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
14
Keller, Kevin Lane
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Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Gierl, Heribert
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Christodoulides, George
11
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Tomczak, Torsten
11
De Chernatony, Leslie
10
Dens, Nathalie
10
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10
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Wissenschaftlicher Verlag Berlin
1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
373
The journal of product & brand management
249
Journal of retailing and consumer services
226
The journal of brand management : an international journal
225
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
74
Journal of international consumer marketing
71
International journal of hospitality management
65
The journal of consumer marketing
63
International marketing review
53
Journal of global marketing
53
Journal of strategic marketing
53
Marketing intelligence & planning
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
47
Journal of fashion marketing and management
47
Journal of marketing
47
International journal of consumer studies
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of internet marketing and advertising : IJIMA
40
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
SpringerLink / Bücher
37
The IUP journal of brand management : IJBRM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing research : JMR
34
Qualitative market research : an international journal
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
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ECONIS (ZBW)
6,843
USB Cologne (EcoSocSci)
12
EconStor
2
BASE
1
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1
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
2
Consumer image and attitude
Myers, John G.
-
1968
Persistent link: https://www.econbiz.de/10000548103
Saved in:
3
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
4
Ausdrucksfähigkeit von Konsumenten im Rahmen der Markenbildforschung : ein Vergleich ausgewählter bildgestützter Methoden
Schüller, Caroline
-
2009
Persistent link: https://www.econbiz.de/10013428717
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
Markenpersönlichkeit und Mitarbeiterverhalten in Kundentelefonaten
Lieven, Theo
-
2009
Persistent link: https://www.econbiz.de/10003804664
Saved in:
7
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
8
Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred
;
Jain, Sanjay
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011484622
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