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Europäische Life-Style-Analyse...
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Markenimage
EU-Staaten
186,518
EU countries
181,283
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Eurozone
22,062
Euro area
21,589
Theorie
18,393
Theory
17,920
USA
14,748
Deutschland
14,038
United States
13,942
Germany
12,949
Europa
12,006
Welt
11,168
World
10,993
Europe
10,888
Europäische Union
10,747
Geldpolitik
10,642
Monetary policy
10,096
Beziehungsmarketing
8,902
Relationship marketing
8,890
Schätzung
8,233
Estimation
7,738
Markenführung
7,730
Brand management
7,727
Wirkungsanalyse
7,582
Währungsunion
7,395
Großbritannien
7,388
Impact assessment
7,329
Internationale Wirtschaftsbeziehungen
7,280
International economic relations
7,157
EU-Binnenmarkt
7,069
EU-Mitgliedschaft
6,973
United Kingdom
6,941
Single European market
6,911
EU membership
6,891
Monetary union
6,685
Brand image
6,622
Finanzkrise
5,898
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Undetermined
3,480
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1,025
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Article
5,736
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913
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3
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Article in journal
5,446
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Graue Literatur
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105
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88
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79
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52
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39
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Fallstudie
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Sammelwerk
22
Aufsatzsammlung
12
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7
Sammlung
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4
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2
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Handbuch
2
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2
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1
Beispielsammlung
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1
Elektronischer Datenträger
1
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1
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1
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1
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English
6,431
German
207
French
6
Polish
4
Italian
3
Undetermined
3
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All
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
18
Huber, Frank
18
Japutra, Arnold
18
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Batra, Rajeev
13
De Chernatony, Leslie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Das, Gopal
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
He, Jiaxun
10
Hegner, Sabrina
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Springer Fachmedien Wiesbaden
7
Centre d'Observation Economique
2
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Goethe-Universität Frankfurt am Main
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Josef Eul Verlag GmbH
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
368
The journal of product & brand management
247
Journal of retailing and consumer services
223
The journal of brand management : an international journal
219
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
74
Journal of international consumer marketing
72
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
57
Journal of global marketing
55
Marketing intelligence & planning
54
Journal of strategic marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
European journal of marketing
30
Journal of business ethics : JOBE
30
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Source
All
ECONIS (ZBW)
6,641
USB Cologne (EcoSocSci)
8
EconStor
2
BASE
1
Showing
1
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10
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6,652
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date (oldest first)
1
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
3
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
4
Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
De Silva, Sattambi Sumith
;
Seeley, Eugene L.
;
Ongsakul, …
- In:
Journal of transnational management : the official …
25
(
2020
)
2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012256447
Saved in:
5
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
6
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and
lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
7
Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
8
Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
Adnan, Arham
;
Ahmad, Asad
;
Khan, Mohammed Naved
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 348-377
Persistent link: https://www.econbiz.de/10011806293
Saved in:
9
Antecedents and outcomes of
lifestyle
hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
10
Should cookie monster adopt a healthy
lifestyle
or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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