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ECONIS (ZBW)
711
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1
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1
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
2
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
3
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
4
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
5
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
6
Consumers' value perception and value construction : the case of bottled water in the Middle East
Almeshal, Soad A.
;
Alhidari, Abdullah M.
- In:
Journal of food products marketing
24
(
2018
)
8
,
pp. 982-998
Persistent link: https://www.econbiz.de/10011965139
Saved in:
7
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
8
Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony
;
Harwood, Tracy
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011734539
Saved in:
9
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
Saved in:
10
Designing positively evaluated logos
Henderson, Pamela W.
;
Cote, Joseph A.
-
1996
Persistent link: https://www.econbiz.de/10000957394
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