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Interne Ressourcen als Einflus...
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Markenimage
Markenartikel
9,094
Brand
8,001
Resource-based view
6,182
Ressourcenorientierter Ansatz
6,115
Internationales Marketing
5,769
Brand management
5,719
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5,716
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5,103
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4,927
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4,920
Brand image
3,529
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2,270
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2,237
Marktanteil
1,863
Market share
1,770
Unternehmenserfolg
1,740
Firm performance
1,732
Beziehungsmarketing
1,590
Relationship marketing
1,588
Deutschland
1,508
Marketingmanagement
1,492
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1,449
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1,432
USA
1,387
United States
1,343
Strategic management
1,332
Germany
1,184
Multinationales Unternehmen
1,155
Transnational corporation
1,082
Innovation
997
SME
972
KMU
971
Wettbewerbsvorteil
960
Competitive advantage
950
Welt
891
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889
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887
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884
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827
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Diamantopoulos, Adamantios
16
Sarkar, Abhigyan
15
Japutra, Arnold
14
Bang, Nguyen
13
Keller, Kevin Lane
13
Phau, Ian
13
Guzman, Francisco
12
Khan, Imran
12
Melewar, T. C.
12
Sarkar, Juhi Gahlot
12
Sattler, Henrik
12
Fetscherin, Marc
11
Rahman, Zillur
11
Burmann, Christoph
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
Romaniuk, Jenni
10
Cleff, Thomas
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Usman, Osly
9
Walter, Nadine
9
Aaker, Jennifer
8
Batra, Rajeev
8
Baumgarth, Carsten
8
Dawes, John
8
Fournier, Susan
8
Gutjahr, Gert
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
He, Jiaxun
7
Hegner, Sabrina
7
Johnson, Lester W.
7
Joshi, Richa
7
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Springer Fachmedien Wiesbaden
5
NetLibrary, Inc
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Verlag Franz Vahlen
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
202
The journal of brand management : an international journal
175
The journal of product & brand management
162
Journal of retailing and consumer services
95
Asia Pacific journal of marketing and logistics
45
European journal of marketing : EJM
44
Psychology & marketing
44
International marketing review
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
34
Journal of international consumer marketing
33
Journal of strategic marketing
30
Journal of marketing communications
29
The journal of consumer marketing
28
Journal of global marketing
27
Marketing letters : a journal of research in marketing
27
International journal of consumer studies
26
Journal of international marketing
26
European journal of marketing
24
International journal of hospitality management
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of the Academy of Marketing Science
20
Cogent business & management
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
Qualitative market research : an international journal
19
Journal of promotion management : JPM
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Marketing : ZFP ; journal of research and management
15
SpringerLink / Bücher
15
Global business review
14
International journal of market research
14
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ECONIS (ZBW)
3,552
USB Cologne (EcoSocSci)
8
EconStor
1
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1
How point-of-sale marketing mix impacts national-
brand
purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
2
Exploring sport
brand
double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
3
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
4
Reputation and advertising of collective
brand
members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
5
Impact of advertizing on
brand
's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
6
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
7
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
9
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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