Similar Search Results

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

Halkias, Georgios; Micevski, Milena; Diamantopoulos, … - In: Journal of business research : JBR 80 (2017), pp. 210-217

Persistent link: https://www.econbiz.de/10011771499

Ketelaar, Paul E.; Maesen, Stijn; Linssen, Lisbeth; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 5-23

Persistent link: https://www.econbiz.de/10010127921

Lee, Chol - 2020

brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand …

Persistent link: https://www.econbiz.de/10012839485

Silva, Thayse Schneider da; Perin, Marcelo Gattermann; … - In: Journal of revenue and pricing management 18 (2019) 4, pp. 342-352

Persistent link: https://www.econbiz.de/10012056883

Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362

Persistent link: https://www.econbiz.de/10011428859

Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154

Persistent link: https://www.econbiz.de/10014227458

Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494

Persistent link: https://www.econbiz.de/10011443126

Holstius, Karin; Paltschik, Mikael - 1982

Persistent link: https://www.econbiz.de/10003580419

Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45

Persistent link: https://www.econbiz.de/10012201062