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Markenimage
China
126,040
Consumer behaviour
81,990
Konsumentenverhalten
79,510
Vergleich
35,574
Comparison
33,317
Rumänien
16,908
USA
16,640
United States
15,738
Deutschland
13,162
Theorie
12,810
Theory
12,502
Germany
11,635
Romania
9,876
Welt
9,644
World
9,347
Wirtschaftswachstum
9,115
Relationship marketing
9,077
Beziehungsmarketing
9,028
Economic growth
8,716
Auslandsinvestition
7,958
Internationale Wirtschaftsbeziehungen
7,888
Foreign investment
7,855
International economic relations
7,786
EU-Staaten
7,751
Brand management
7,691
Markenführung
7,639
EU countries
7,428
India
7,102
Indien
6,920
Brand image
6,757
Schätzung
6,207
Großbritannien
6,019
Estimation
5,908
Customer satisfaction
5,808
Japan
5,762
United Kingdom
5,706
Online-Handel
5,658
Innovation
5,656
Online retailing
5,646
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3,523
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1,039
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5,810
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7
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204
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3
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Eisingerich, Andreas B
10
Hegner, Sabrina
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
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Friedrich-Schiller-Universität Jena
2
IGI Global
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Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Jonas-Verlag für Kunst und Literatur
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
371
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
220
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
76
Journal of international consumer marketing
73
Journal of marketing communications
73
International journal of hospitality management
61
The journal of consumer marketing
60
International marketing review
55
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Tourism management : research, policies, practice
31
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Source
All
ECONIS (ZBW)
6,704
USB Cologne (EcoSocSci)
6
EconStor
2
BASE
1
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1
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date (oldest first)
1
International transfer and perception of retail formats : a
comparison
study in Germany and
Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
2
L' hostilité aux OGM survit-elle à des produits attractifs?
Kassardjian, Elsa
;
Robin, Stéphane
;
Ruffieux, Bernard
- In:
Revue française d'économie : RFE
26
(
2012
)
3
,
pp. 121-150
Persistent link: https://www.econbiz.de/10009541332
Saved in:
3
Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Laforet, Sylvie
;
Chen, Junsong
- In:
Journal of world business : JWB
47
(
2012
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10009406780
Saved in:
4
The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia
;
San Martin, Sonia
- In:
Cross cultural management : an international journal
21
(
2014
)
2
,
pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
Saved in:
5
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a
comparison
study of Korea,
China
, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
6
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and
China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
7
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela
- In:
International journal of sustainable economies …
3
(
2014
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
Saved in:
8
Relationships between brand perception, ideology and consumer ethnocentrism in post-communist
Romania
Iacob, Andreea
;
Kuada, John E.
;
Lawson, Lartey G.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
Saved in:
9
Romanian young consumers perception of car brands : a personal construct theory approach
Gabor, Manuela Rozalia
- In:
Eurasian journal of business and economics : EJBE
9
(
2016
)
18
,
pp. 17-39
Persistent link: https://www.econbiz.de/10011603251
Saved in:
10
Young people's preferences for Romanian agro alimentary goods
Timiras, Laura Catalina
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 102-108
Persistent link: https://www.econbiz.de/10011810971
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