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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie - 2001
Persistent link: https://www.econbiz.de/10001546612
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The role of anthropomorphism in consumer evaluations of sustainable products : a research note
Shirai, Miyuri - In: Journal of sustainable marketing 4 (2023) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10014440813
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Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua; Zhuang, Shaoshuang; Haiyan, Ma - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
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Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Huo, Chunhui; Hameed, Javaria; Mo, Zhang; Bin Mohd Ali, … - In: Economic research 35 (2022) 1,4, pp. 4710-4739
Persistent link: https://www.econbiz.de/10014390663
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How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten; Guzman, Francisco - In: Journal of business research : JBR 117 (2020), pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332