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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Direktvertrieb für Erneuerbare-Energie-Produkte
Friege, Christian - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 111-128). 2015
Persistent link: https://www.econbiz.de/10011341672
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Commodity Branding : A Qualitative Research Approach to Understanding Modern Energy Brands
Friðrik Larsen - 2023
1.Introduction -- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach -- 4.Findings: Understanding modern energy brands -- 5. Conclusion: Conceptual model of branding in the energy markets -- 6.References.
Persistent link: https://www.econbiz.de/10014302649
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Development of a sustainable brand identity model : fostering the implementation of SDGs in the Brazilian power sector
Caldana, Adriana Cristina Ferreira; Lourenção, Marina … - In: Benchmarking : an international journal 29 (2022) 9, pp. 3008-3029
Persistent link: https://www.econbiz.de/10014231621
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The power of industrial brands : an effective route to competitive advantage
Hague, Paul - 1994
Persistent link: https://www.econbiz.de/10013468936
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Impact of musical fits and image of different mails on consumer purchase behaviour
Srivastava, R. K. - In: International journal of Indian culture and business … 12 (2016) 3, pp. 318-341
Persistent link: https://www.econbiz.de/10011664461
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504