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Markenimage
Markenartikel
9,130
Brand
8,035
Brand management
5,477
Markenführung
5,474
Konsumentenverhalten
4,463
Consumer behaviour
4,455
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Brand image
3,392
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2,028
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2,023
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1,642
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1,642
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1,102
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1,094
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1,038
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960
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941
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790
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706
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706
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637
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621
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616
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606
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603
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575
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543
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533
Handelsmarke
532
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514
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512
Brand loyalty
487
Werbung
468
E-commerce
455
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438
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434
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433
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433
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Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Guzman, Francisco
11
Melewar, T. C.
11
Rahman, Zillur
11
Romaniuk, Jenni
11
Baumgarth, Carsten
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
Burmann, Christoph
9
Christodoulides, George
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Sattler, Henrik
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Aaker, Jennifer
8
Dawes, John
8
Gutjahr, Gert
8
Pitt, Leyland F.
8
Sharp, Byron
8
Shimul, Anwar Sadat
8
Augusto, Mário Gomes
7
Bruhn, Manfred
7
Casidy, Riza
7
Foroudi, Pantea
7
Fournier, Susan
7
Glynn, Mark S.
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Joshi, Richa
7
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Springer Fachmedien Wiesbaden
5
NetLibrary, Inc
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
197
The journal of brand management : an international journal
172
The journal of product & brand management
157
Journal of retailing and consumer services
93
Industrial marketing management : the international journal for industrial and high-tech firms
52
European journal of marketing : EJM
44
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
32
Journal of strategic marketing
30
Journal of marketing communications
28
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
Journal of international consumer marketing
26
European journal of marketing
25
International journal of consumer studies
25
International journal of hospitality management
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of marketing
22
International marketing review
21
Cogent business & management
20
Journal of global marketing
20
Journal of the Academy of Marketing Science
19
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Qualitative market research : an international journal
16
The IUP journal of brand management : IJBRM
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of marketing management : MM
15
International journal of market research
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
14
SpringerLink / Bücher
14
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ECONIS (ZBW)
3,414
USB Cologne (EcoSocSci)
7
Showing
1
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10
of
3,421
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date (oldest first)
1
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
3
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
4
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
7
Building industrial
brand
equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
8
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
9
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
10
Influence of interfirm
brand
values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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