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im Marketing -- Marketing Performance Management -- Wertorientiertes Kundenmanagement -- Wertorientiertes … strategische und taktische Marketingaktivitäten auf die zentralen Größen Kundenwert, Markenwert, Unternehmenswert und Aktienkurs …
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The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward CRM claim (2) attitude toward the CRM strategy,...
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