Linking consumer mindset metricx to consumer behavior and capital market valuation
Jan Kirenz
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Kirenz, Jan |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Konsumentenverhalten | Consumer behaviour | Meinungsforschung | Opinion poll | Messung | Measurement | Markenimage | Brand image | Marktwert | Market value | Verbraucherverhalten | Einstellungsmessung | Verbraucherforschung | Kaufmotivation | Kundenwert | Markenwert | Unternehmensbewertung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 133 S. graph. Darst 210 mm x 148 mm, 233 gr. |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 51 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Zürich, Univ., Diss., 2010 |
| Notes: | Erscheint: Mai 2010 |
| ISBN: | 978-3-89936-928-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432241