Narrow search
Showing 1 - 10 of 11
Cover Image
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Cover Image
Brand equity and the value of marketing assets
Brodie, Roderick J.; Glynn, Mark S. - In: Marketing theory : a student text, (pp. 379-385). 2010
Persistent link: https://www.econbiz.de/10003950918
Cover Image
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.; Brodie, Roderick J. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
Cover Image
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Cover Image
The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1149
Persistent link: https://www.econbiz.de/10009661673
Cover Image
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Cover Image
Investigating the service brand : a customer value perspective
Brodie, Roderick J.; Whittome, James R. M.; Brush, … - In: Journal of business research : JBR 62 (2009) 3, pp. 345-355
Persistent link: https://www.econbiz.de/10003840062
Cover Image
Brand image, corporate reputation, and customer value
Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009
Persistent link: https://www.econbiz.de/10008661018
Cover Image
Certification and authentication of brand value propositions
Starr, Richard G., Jr.; Brodie, Roderick J. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 716-731
Persistent link: https://www.econbiz.de/10011625293
Cover Image
Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017