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Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne; Grønhaug, Kjell - 2009
Persistent link: https://www.econbiz.de/10003785279
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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In search of the sources of brand personality
Maehle, Natalia; Supphellen, Magne - In: International journal of market research : JMRS ; the … 53 (2011) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
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Consumers' perceptions of the dimensions of brand personality
Maehle, Natalia; Otnes, Cele; Supphellen, Magne - In: Journal of consumer behaviour : an international … 10 (2011) 5, pp. 290-303
Persistent link: https://www.econbiz.de/10009378663
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Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt; Supphellen, Magne - In: The journal of product & brand management 31 (2022) 2, pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
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The impact of cultural variability on brand stereotype, emotion and purchase intention
Jakubanecs, Alexander; Supphellen, Magne; Helgeson, James G. - In: Journal of consumer marketing 40 (2023) 1, pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408