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Markenimage
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Preismanagement
6
Pricing strategy
6
Theorie
4
Theory
4
Advertising
3
Advertising effects
3
Einzelhandelspreis
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Garantie
3
Rabatt
3
Rebate
3
Regulatory focus
3
Retail price
3
Sales promotion
3
Verkaufsförderung
3
Warranty
3
Werbewirkung
3
Werbung
3
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Electronic word-of-mouth
2
Internet marketing
2
Markenführung
2
Marketing (Business Administration)
2
New media
2
Online-Marketing
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Preis
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Preisdifferenzierung
2
Price
2
Price discrimination
2
Product quality
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English
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Biswas, Abhijit
7
Guha, Abhijit
4
Dutta, Sujay
2
Roy, Subhadip
2
Banerjee, Somak
1
Das, Neel
1
Grewal, Dhruv
1
Johnson, Aaron
1
Krishnan, Balaji
1
Song, Ji Hee
1
Thota, Sweta Chaturvedi
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Verma, Swati
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Yagci, Mehmet I.
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Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Psychology & marketing
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ECONIS (ZBW)
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1
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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2
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
5
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
6
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
7
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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