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Markenimage
Brand loyalty
994
Markentreue
879
Consumer behaviour
835
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833
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734
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733
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688
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538
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338
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206
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205
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6
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5
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4
Ekinci, Yuksel
4
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4
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4
Japutra, Arnold
4
Kaufmann, Hans Rüdiger
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
So, Kevin Kam Fung
4
Sparks, Beverley
4
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3
Dawes, John
3
Fang, Shih Chieh
3
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3
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3
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3
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3
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3
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3
Ismail, Ahmed Rageh
3
Kang, Juhee
3
Kataria, Sonia
3
Khamitov, Mansur
3
Khandai, Sujata
3
Kim, Jinkyung Jenny
3
Kohli, Harpuneet Singh
3
Kucharska, Wioleta
3
Mathews, Jose
3
Molinillo, Sebastian
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Sarkar, Abhigyan
3
Sauer, Nicola E.
3
Sharma, Rajesh
3
Singh, Pankaj Kumar
3
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3
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1
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1
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1
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The journal of product & brand management
26
The journal of brand management : an international journal
24
Journal of retailing and consumer services
19
Journal of business research : JBR
18
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
Marketing intelligence & planning
8
Cogent business & management
7
European journal of marketing : EJM
6
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Psychology & marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of contemporary hospitality management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
International marketing review
3
Italian journal of marketing : ITJM
3
Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
563
USB Cologne (EcoSocSci)
2
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1
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
2
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
6
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
7
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
8
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
9
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
10
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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