Similar Search Results

Product as a service (PaaS) for traditional product companies : an automotive lease practice evaluation

Kesavapanikkar, Pradeep; Amit, R.K.; Ramu, Palaniappan - In: Journal of Indian business research 15 (2023) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10014326456

Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service

Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69

Persistent link: https://www.econbiz.de/10010337749

Brand positioning strategies for industrial firms providing customer solutions

Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10010345206

The management of experience design

Brodt, Torsten Lars (contributor) - 2007

Persistent link: https://www.econbiz.de/10003641393

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

Technology Acceptance of Connected Services in the Automotive Industry

Hiraoka, Clemens - 2009

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...