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Markenimage
Consumer behaviour
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79,443
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40,959
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25,939
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8,104
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7,899
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7,836
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7,255
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7,196
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6,379
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6,342
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6,329
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6,323
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5,796
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5,593
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5,307
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5,102
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4,825
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4,768
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4,700
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28
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27
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21
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19
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19
Usman, Osly
19
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18
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18
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18
Melewar, T. C.
18
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17
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15
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14
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14
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13
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12
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12
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12
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Khamitov, Mansur
12
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12
Wiedmann, Klaus-Peter
12
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11
Das, Gopal
11
De Chernatony, Leslie
11
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11
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11
Hyun, Sunghyup Sean
11
Jang, Soocheong
11
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11
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11
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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1
World Advertising Research Center <Henley-on-Thames>
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Journal of business research : JBR
391
The journal of product & brand management
251
The journal of brand management : an international journal
237
Journal of retailing and consumer services
228
Psychology & marketing
104
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
79
Journal of marketing communications
78
Journal of international consumer marketing
71
International journal of hospitality management
65
The journal of consumer marketing
59
Marketing intelligence & planning
56
Journal of global marketing
54
Journal of strategic marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International marketing review
53
Cogent business & management
52
Journal of travel and tourism marketing
52
Journal of marketing
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
47
International journal of internet marketing and advertising : IJIMA
47
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of marketing management : MM
41
Tourism management : research, policies, practice
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
39
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
SpringerLink / Bücher
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of international marketing
32
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ECONIS (ZBW)
7,145
USB Cologne (EcoSocSci)
8
BASE
1
EconStor
1
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1
Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz
Decker, Alexander
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 421-438)
.
2012
Persistent link: https://www.econbiz.de/10009553467
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Wu, Sou-chin
;
Fang, Wenchang
- In:
Technovation : the international journal of …
30
(
2010
)
11/12
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009301607
Saved in:
6
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
7
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
8
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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