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Markenimage
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Markenführung
17,009
Brand management
16,987
Brand image
10,640
Konsumentenverhalten
9,620
Consumer behaviour
9,617
Markenartikel
5,580
Brand
5,573
Lieferkette
5,253
Supply chain
5,253
Beziehungsmarketing
4,959
Relationship marketing
4,951
Theorie
4,008
Theory
3,991
Deutschland
3,119
Germany
3,011
Markenpolitik
2,197
Social Web
2,092
Social web
2,089
Marketingmanagement
1,979
Marketing management
1,952
Online-Marketing
1,862
Internet marketing
1,826
USA
1,734
United States
1,714
Unternehmensnetzwerk
1,633
Business network
1,631
Business-to-business marketing
1,624
B-to-B-Marketing
1,621
Electronic Commerce
1,505
E-commerce
1,460
Werbewirkung
1,451
Advertising effects
1,438
Unternehmenskooperation
1,427
Inter-firm cooperation
1,364
Einzelhandel
1,344
Customer satisfaction
1,340
Kundenzufriedenheit
1,339
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4,731
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1,633
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2,075
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3
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72
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71
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71
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54
Aufsatzsammlung
40
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27
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16
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6
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1
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Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Usman, Osly
21
Baumgarth, Carsten
20
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
Völckner, Franziska
15
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Springer Fachmedien Wiesbaden
34
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Journal of business research : JBR
485
The journal of brand management : an international journal
334
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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Source
All
ECONIS (ZBW)
10,729
USB Cologne (EcoSocSci)
98
USB Cologne (business full texts)
17
EconStor
9
BASE
2
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1
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
2
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
3
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
4
Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad
- In:
Journal of advances in management research : JAMR
12
(
2015
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
7
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
8
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
9
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
10
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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