Narrow search
Showing 1 - 10 of 6,567
Cover Image
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Cover Image
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Cover Image
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Cover Image
Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Cover Image
Market segmentation with respect to university students' clothing benefits sought : shopping orientation, clothing attribute evaluation, and brand repatronage
Park, Hyun-Hee; Sullivan, Pauline - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 182-201
Persistent link: https://www.econbiz.de/10009522021
Cover Image
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Cover Image
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
Cover Image
Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Cover Image
Towards a faster image segmentation using the K-means algorithm on grayscale histogram
Benrais, Lamine; Baha, Nadia - In: International journal of information systems in the … 8 (2016) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10011493940
Cover Image
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003297766