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The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Self-image congruence in consumer behavior
Hosany, Sameer; Martin, Drew - In: Journal of business research : JBR 65 (2012) 5, pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
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Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev; Han, Heesup - In: International journal of hospitality management 37 (2014), pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
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The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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The impact of congruence between self-concept and destination personality on behavioural intentions for visiting an Islamic-historical destination
Pool, Javad Khazaei; Khodadadi, Masood; Asadi, Ali - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 378-387
Persistent link: https://www.econbiz.de/10011884854
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141