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Beyond expectations : the effe...
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Markenimage
Consumer behaviour
79,071
Konsumentenverhalten
78,922
Customer satisfaction
15,272
Theorie
14,072
Theory
14,014
Kundenzufriedenheit
13,686
Persönlichkeitspsychologie
12,628
Personality psychology
12,350
Relationship marketing
11,303
Beziehungsmarketing
11,265
Erwartungsbildung
9,245
Expectation formation
9,156
Service quality
7,970
Dienstleistungsqualität
7,789
Brand management
7,673
Markenführung
7,665
Brand image
6,833
USA
6,378
United States
6,212
Online-Handel
5,678
Online retailing
5,676
Deutschland
5,372
Germany
5,085
Social Web
4,962
Social web
4,962
Experiment
4,734
Online-Marketing
4,553
Internet marketing
4,531
Einzelhandel
4,309
Brand
4,295
Markenartikel
4,283
Retail trade
4,233
Emotion
4,068
Electronic Commerce
3,849
E-commerce
3,714
Werbewirkung
3,632
Advertising effects
3,605
Verbraucherverhalten
3,566
Vertrauen
3,133
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
21
Usman, Osly
21
Bang, Nguyen
19
Huber, Frank
19
Melewar, T. C.
19
Guzman, Francisco
18
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
15
Sreejesh, S.
15
Sarkar, Juhi Gahlot
14
Hollebeek, Linda D.
13
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Gil Saura, Irene
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
De Chernatony, Leslie
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Kumar, Vikas
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Wong, IpKin Anthony
11
Dawes, John
10
Eisingerich, Andreas B
10
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Springer Fachmedien Wiesbaden
9
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
381
The journal of product & brand management
246
The journal of brand management : an international journal
229
Journal of retailing and consumer services
224
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
76
Journal of marketing communications
73
Journal of international consumer marketing
72
International journal of hospitality management
63
The journal of consumer marketing
59
Marketing intelligence & planning
58
International marketing review
56
Journal of global marketing
54
Journal of strategic marketing
54
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
46
Journal of travel and tourism marketing
46
Journal of marketing
45
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
International journal of advertising : the review of marketing communications
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of advertising : the quarterly review of marketing communications
35
Tourism management : research, policies, practice
34
European journal of marketing
33
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
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ECONIS (ZBW)
6,847
USB Cologne (EcoSocSci)
7
Showing
1
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10
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6,854
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date (oldest first)
1
The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan
;
Mahdavipour, Zahra
;
Rezaei, Ali
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
Saved in:
2
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
3
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
4
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
5
Self-image congruence in consumer behavior
Hosany, Sameer
;
Martin, Drew
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10009528783
Saved in:
6
Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
7
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
8
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
The impact of congruence between self-concept and destination personality on behavioural intentions for visiting an Islamic-historical destination
Pool, Javad Khazaei
;
Khodadadi, Masood
;
Asadi, Ali
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 378-387
Persistent link: https://www.econbiz.de/10011884854
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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