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Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander; Schwertfeger, Marko; … - In: Journal of retailing and consumer services 18 (2011) 3, pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
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The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of economic psychology : research in economic … 51 (2015), pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
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Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia; Charters, Steve; Bouzdine-Chameeva, … - In: International journal of wine business research : IJWBR 27 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011524621
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569