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Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
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Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel; Martínez-Ruiz, María Pilar; … - In: International journal of quality and service sciences 7 (2015) 4, pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
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Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel; Mendez-Aparicio, M Dolores; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
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Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169605