//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
United we stand : the impact o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Großbritannien
135,901
United Kingdom
92,460
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
20,373
Theory
20,041
Deutschland
19,795
USA
17,659
Einzelhandel
17,619
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Germany
16,502
United States
16,178
Retail trade
14,716
Beziehungsmarketing
11,261
Relationship marketing
11,244
Frankreich
9,069
Markenführung
7,964
Brand management
7,963
EU-Staaten
7,309
Schätzung
7,251
France
7,225
EU countries
7,220
Lieferkette
6,902
Supply chain
6,901
Estimation
6,875
Brand image
6,678
Online-Handel
6,354
Online retailing
6,332
Kundenzufriedenheit
5,987
Customer satisfaction
5,984
Electronic Commerce
5,737
E-commerce
5,526
Dienstleistungsqualität
5,204
Japan
5,203
Service quality
5,192
Social Web
4,911
Social web
4,909
Vertriebsweg
4,869
more ...
less ...
Online availability
All
Undetermined
3,500
Free
1,031
Type of publication
All
Article
5,787
Book / Working Paper
918
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,503
Aufsatz in Zeitschrift
5,503
Aufsatz im Buch
263
Book section
263
Graue Literatur
115
Non-commercial literature
115
Hochschulschrift
111
Thesis
85
Working Paper
82
Arbeitspapier
81
Conference paper
52
Konferenzbeitrag
52
Reprint
37
Collection of articles of several authors
21
Sammelwerk
21
Case study
17
Fallstudie
17
Aufsatzsammlung
11
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
6
Bibliography included
6
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
6,486
German
213
Undetermined
4
Italian
3
Polish
3
French
2
Author
All
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
18
Japutra, Arnold
18
Huber, Frank
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
15
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Gil Saura, Irene
13
Keller, Kevin Lane
13
Veloutsou, Cleopatra
13
Christodoulides, George
12
De Chernatony, Leslie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Dawes, John
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
Baumgarth, Carsten
10
Jang, Soocheong
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
373
The journal of product & brand management
248
Journal of retailing and consumer services
227
The journal of brand management : an international journal
217
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
79
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
55
Journal of strategic marketing
54
Marketing intelligence & planning
54
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
38
Journal of the Academy of Marketing Science
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
32
International journal of retail & distribution management
32
Journal of business ethics : JOBE
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of international marketing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
6,698
USB Cologne (EcoSocSci)
8
BASE
1
EconStor
1
Showing
1
-
10
of
6,708
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
2
When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
Saved in:
3
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
4
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
5
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
6
The amplifying effect of branded queries on advertising in multi-channel
retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
7
Understanding loyalty in multichannel
retailing
: the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
10
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->