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Markenimage
Consumer behaviour
19
Konsumentenverhalten
16
International marketing
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Internationales Marketing
14
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Brand management
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Markenführung
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Brand
7
Markenartikel
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USA
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United States
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Innovation
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Country of origin
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Cultural identity
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Customer integration
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Kulturelle Identität
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Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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Advertising effects
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Cross-cultural management
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Multinationales Unternehmen
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New product development
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Produktentwicklung
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Transnational corporation
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Werbewirkung
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Auslandsaufenthalt
3
Business services
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China
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Dienstleistungssektor
3
Expatriate assignment
3
Firm performance
3
Individualism
3
Innovation management
3
Innovationsmanagement
3
Interkulturelles Management
3
Mobile communications
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Zdravkovic, Srdan
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Magnusson, Peter
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Westjohn, Stanford A.
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Miocevic, Dario
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Brecic, Ruzica
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Krishnan, Vijaykumar
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Sirianni, Nancy J.
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Till, Brian
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International marketing review
3
Entrepreneurship in international marketing
1
International journal of advertising : the quarterly review of marketing communications
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
9
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1
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
2
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
3
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
7
Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan
;
Till, Brian
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
Saved in:
8
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
9
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
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