//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online shopping behaviors and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Osteuropa
28,013
Eastern Europe
24,375
Electronic Commerce
23,034
E-commerce
20,597
Internet
19,755
Bulgarien
16,199
Theorie
13,240
Theory
12,984
Online-Handel
11,015
Online retailing
10,956
Beziehungsmarketing
9,987
Relationship marketing
9,976
Systemtransformation
9,421
Economic transition
9,207
Deutschland
8,562
Germany
7,546
Markenführung
7,531
Brand management
7,530
EU-Staaten
7,210
Bulgaria
7,093
EU countries
7,021
USA
6,932
Social Web
6,726
Social web
6,720
United States
6,594
Brand image
6,557
Kroatien
6,257
Online-Marketing
6,250
Internet marketing
6,205
Kundenzufriedenheit
5,823
Customer satisfaction
5,820
Croatia
5,564
Einzelhandel
5,072
Retail trade
4,932
Dienstleistungsqualität
4,842
Service quality
4,830
Welt
4,776
more ...
less ...
Online availability
All
Undetermined
3,452
Free
1,013
Type of publication
All
Article
5,685
Book / Working Paper
892
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,411
Aufsatz in Zeitschrift
5,411
Aufsatz im Buch
254
Book section
254
Graue Literatur
111
Non-commercial literature
111
Hochschulschrift
104
Working Paper
83
Arbeitspapier
82
Thesis
77
Conference paper
51
Konferenzbeitrag
51
Reprint
36
Collection of articles of several authors
21
Sammelwerk
21
Case study
20
Fallstudie
20
Aufsatzsammlung
13
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Interview
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Mikroform
1
more ...
less ...
Language
All
English
6,361
German
208
French
5
Italian
3
Polish
3
Undetermined
3
Author
All
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Usman, Osly
20
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Gil Saura, Irene
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
Kassel University Press GmbH
1
School of Business <Ottawa> / International Business Study Group
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
366
The journal of product & brand management
243
Journal of retailing and consumer services
223
The journal of brand management : an international journal
213
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
54
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
41
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
more ...
less ...
Source
All
ECONIS (ZBW)
6,571
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
1
BASE
1
EconStor
1
Showing
1
-
10
of
6,580
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors influencing online luxury purchase intentions : the moderating role of bandwagon luxury consumption behavior
Jain, Sheetal
- In:
South Asian journal of business studies
13
(
2024
)
1
,
pp. 90-117
Persistent link: https://www.econbiz.de/10014526790
Saved in:
2
The impact of consumer avatars in
Internet
retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
3
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
4
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to
internet
marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
5
E-Konsument : Konsequenzen für Industrie und Handel durch "Brick and Click"
Wübbenhorst, Klaus L.
- In:
Integrative Management- und Logistikkonzepte : …
,
(pp. 151-167)
.
2002
Persistent link: https://www.econbiz.de/10001655458
Saved in:
6
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
7
The effect of offline brand trust and perceived
internet
confidence on online shopping intention in the integrated multi-channel context
Hahn, Kim Hongyoun
;
Kim, Jihyoun
- In:
International journal of retail & distribution management
37
(
2009
)
2/3
,
pp. 126-141
Persistent link: https://www.econbiz.de/10009522024
Saved in:
8
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->