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Markenimage
Brand management
17,495
Markenführung
17,081
Consumer behaviour
7,694
Konsumentenverhalten
7,648
Brand image
7,429
Äthiopien
6,849
Ethiopia
6,795
Markenartikel
5,233
Brand
5,232
Relationship marketing
2,789
Beziehungsmarketing
2,786
Destination management
2,655
Destinationsmanagement
2,633
Markenpolitik
2,192
Tourismusmarketing
1,952
Tourism marketing
1,950
Social Web
1,872
Social web
1,869
Online-Marketing
1,702
Internet marketing
1,677
Marketingmanagement
1,433
Marketing management
1,426
Tourismus
1,317
Tourism
1,313
Deutschland
1,249
Germany
1,186
Werbewirkung
1,177
Advertising effects
1,166
Holiday behaviour
1,120
Urlaubsverhalten
1,120
Tourism industry
998
Tourismuswirtschaft
997
Customer satisfaction
965
Marketing
960
Kundenzufriedenheit
952
Luxury goods
879
Luxusgüter
877
Tourism destination
783
Tourismusregion
782
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3,871
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1,187
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6,172
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Burmann, Christoph
63
Loureiro, Sandra Maria Correia
27
Melewar, T. C.
26
Keller, Kevin Lane
25
Phau, Ian
23
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
17
Foroudi, Pantea
17
Han, Heesup
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Ekinci, Yuksel
15
Huber, Frank
15
Khan, Imran
15
Piehler, Rico
15
Christodoulides, George
14
Esch, Franz-Rudolf
14
King, Ceridwyn
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Rahman, Zillur
13
Sattler, Henrik
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Pike, Steven
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
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Springer Fachmedien Wiesbaden
25
NetLibrary, Inc
4
Haufe-Lexware GmbH & Co. KG
3
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Kraft Foods Deutschland GmbH & Co. KG
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Trier
1
Verlag Dr. Kovač
1
Verlag Hermann Schmidt <Mainz>
1
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Journal of business research : JBR
356
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
167
Tourism management : research, policies, practice
82
European journal of marketing : EJM
78
Journal of travel and tourism marketing
77
Asia Pacific journal of marketing and logistics
75
Psychology & marketing
70
Marketing intelligence & planning
67
Journal of marketing communications
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of strategic marketing
53
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Cogent business & management
46
Marketing letters : a journal of research in marketing
46
Journal of promotion management : innovations in planning and applied research
45
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing
40
Journal of the Academy of Marketing Science
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Tourism management perspectives : TMP
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of Islamic marketing
35
Journal of marketing management : MM
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
International journal of advertising : the review of marketing communications
31
Innovatives Markenmanagement
30
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Source
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ECONIS (ZBW)
7,478
USB Cologne (EcoSocSci)
37
EconStor
3
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1
Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
Saved in:
2
Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo
;
Cesareo, Ludvica
- In:
Tourism and hospitality research : the surrey quarterly …
14
(
2014
)
4
,
pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
Saved in:
3
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
4
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
5
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
6
Destination brand equity research from 2001 to 2012
Kladou, Stella
;
Giannopoulos, Antonios A.
;
Mavragani, Eleni
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10011303533
Saved in:
7
Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
Saved in:
8
Tourism, conventional wisdom, and the news media
Harrill, Rich
;
Peterson, Ryan R.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
6
,
pp. 813-817
Persistent link: https://www.econbiz.de/10009717300
Saved in:
9
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
10
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
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