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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

The upside of negative : social distance in online reviews of identity-relevant brands

Ordabayeva, Nailya; Cavanaugh, Lisa A.; Dahl, Darren W. - In: Journal of marketing 86 (2022) 6, pp. 70-92

Persistent link: https://www.econbiz.de/10013438826

Should the devil sell Prada? : retail rejection increases aspiring consumers' desire for the brand

Ward, Morgan K.; Dahl, Darren W. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 590-609

Persistent link: https://www.econbiz.de/10010473431

The good, the bad, and the ugly : influence of aesthetics on product feature judgments

Hoegg, JoAndrea; Alba, Joseph W.; Dahl, Darren W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 419-430

Persistent link: https://www.econbiz.de/10008728836

The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - 2012

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...

Persistent link: https://www.econbiz.de/10014191848