Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: electronic word...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Social Web
18
Social web
18
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
15
Online-Marketing
15
Viral marketing
11
Virales Marketing
11
Brand management
7
Markenführung
7
Advertising
6
China
6
Werbung
6
Welt
5
World
5
Asia
4
Asien
4
Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Nachhaltige Entwicklung
4
Relationship marketing
4
Social media
4
Sustainability
4
Sustainable development
4
USA
4
United States
4
social media
4
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Marketing management
3
Marketingmanagement
3
Motivation
3
Nachhaltigkeit
3
Perceived interactivity
3
Social network
3
Soziales Netzwerk
3
Advertising effects
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Kim, Juran
2
Bae, Joonheui
1
Chu, Shu-chuan
1
Kamal, Sara
1
Wang, Shuman
1
Yu, Xiaolei
1
Yuan, Chunlin
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
Saved in:
2
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
3
An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan
;
Kamal, Sara
- In:
Breaking new ground in theory and practice
,
(pp. 181-192)
.
2011
Persistent link: https://www.econbiz.de/10009380022
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
