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Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun - In: Journal of marketing 83 (2019) 5, pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee; Manthiou, Aikaterini; Norzuwana Sumarjan; … - In: Journal of hospitality marketing & management 26 (2017) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy; O'Connor, Peter; El Haddad, Rania - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
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The impact of brand equity on employee's opportunistic behavior : a case study on enterprises in Vietnam
Tran Quang Bach; Le Quoc Hoi; Hoai Nam Nguyen; Dieu … - In: Journal of risk and financial management : JRFM 14 (2021) 4, pp. 1-12
employees’ opportunistic behavior. In the relationship between these two factors, trust and emotional engagement act as … intermediate factors. Additionally, the research demonstrates that trust has a positive effect on all three components of employee …
Persistent link: https://www.econbiz.de/10012520837