Similar Search Results

The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper

Alireza Roustasekehravani; Abu Bakar bin Abdul Hamid; … - In: Inventi impact: retailing & consumer services (2015) 2, pp. 105-121

Persistent link: https://www.econbiz.de/10011477223

Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy

Siti Norida Wahab; Abu Bakar bin Abdul Hamid - In: Corporate Branding in Logistics and Transportation : …, (pp. 138-156). 2024

Persistent link: https://www.econbiz.de/10014536314

Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions

Chanyanan Somtawinpongsai; Abu Bakar bin Abdul Hamid; … - In: Management and information technology in the digital …, (pp. 65-80). 2022

Persistent link: https://www.econbiz.de/10013442096

The effect of brand personality and brand satisfaction on brand loyalty : a conceptual paper

Roustasekehravani, Alireza; Hamid, Abu Bakar Abdul; … - In: Journal of management research 7 (2015) 2, pp. 10-26

Persistent link: https://www.econbiz.de/10010500736

Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression

Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; Tata, … - In: Decision 46 (2019) 3, pp. 179-195

Persistent link: https://www.econbiz.de/10012116127

Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product

Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; … - In: Asian Academy of Management journal : AAMJ 24 (2019) 2, pp. 113-142

Persistent link: https://www.econbiz.de/10012426497

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381

Persistent link: https://www.econbiz.de/10014231853

Exploring the effect of personality congruencies on brand identification and purchase intentions

Arora, Nilesh; Prashar, Sanjeev; Vijay, T. Sai; Parsad, … - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10014251312

Impact of Electronic Word of Mouth (e-WOM) on Brand Image and Online Purchase Intention : The Perspective of Bangladesh

Rahman, Md Adnan - 2019

The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of...

Persistent link: https://www.econbiz.de/10012858997