Narrow search
Showing 1 - 6 of 6
Cover Image
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix; Japutra, Arnold; Putra, Pragea Geldoffy; … - In: International marketing review 40 (2023) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Cover Image
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Cover Image
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy; Arli, Denni; Dewi Retno Rosari, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Cover Image
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Cover Image
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni; Gupta, Narain; Sardana, Deepak; Sharma, Piyush - In: International marketing review 40 (2023) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Cover Image
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967