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Markenimage
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Theorie
9,227
Youth
9,220
Theory
9,057
Relationship marketing
8,990
Jugendliche
8,963
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8,961
Brand management
7,543
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7,502
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6,694
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5,923
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5,738
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5,724
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5,719
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5,655
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5,642
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5,579
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5,485
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5,127
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5,109
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4,961
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4,806
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4,786
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4,442
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4,394
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4,278
Brand
4,267
Markenartikel
4,256
Einzelhandel
4,124
Retail trade
4,085
Werbewirkung
3,727
Electronic Commerce
3,695
Advertising effects
3,686
E-commerce
3,582
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3,570
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3,547
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3,237
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3,156
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Gil Saura, Irene
10
Jang, Soocheong
10
Khan, Imran
10
Ko, Eunju
10
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2
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1
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1
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Journal of business research : JBR
369
The journal of product & brand management
245
Journal of retailing and consumer services
224
The journal of brand management : an international journal
218
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
61
International marketing review
53
Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
International journal of consumer studies
47
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
International journal of advertising : the quarterly review of marketing communications
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
Qualitative market research : an international journal
31
European journal of marketing
30
Journal of business ethics : JOBE
30
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Source
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ECONIS (ZBW)
6,641
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
2
Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
Saved in:
3
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
4
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
5
A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
Saved in:
6
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
7
Do all, or only some personality types engage in spreading negative
WOM
? : an experimental study of negative
WOM
, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
8
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
9
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
Saved in:
10
The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh
;
Truong Ba Thanh
;
Nguyen Hoang Ngan
; …
- In:
International journal of economics and business …
21
(
2021
)
3
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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