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The relationship of brand equity to purchase intention
Senthilnathan, Samithamby; Tharmi, Uthayakumar - In: The IUP journal of marketing management : IJMM 11 (2012) 2, pp. 7-26
Persistent link: https://www.econbiz.de/10009573169
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The Relationship of Brand Equity to Purchase Intention
Senthilnathan, Samithamby - 2012
This study empirically examines the relationship between Brand Equity (BE) as the independent variable and Purchase Intention (PI) as the dependent variable in relation to branded baby soaps selectively. While both the variables individually have high level attributes of the customers, the...
Persistent link: https://www.econbiz.de/10013099326
Cover Image
The Relationship of Brand Equity to Purchase Intention
Tharmi; Senthilnathan, Samithamby - 2012
This study empirically examines the relationship between Brand Equity (BE) as the independent variable and Purchase Intention (PI) as the dependent variable in relation to branded baby soaps selectively. While both the variables individually have high level attributes of the customers, the...
Persistent link: https://www.econbiz.de/10014177098