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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …
Persistent link: https://www.econbiz.de/10014505234
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market
Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180
loyalty towards a brand. The luxury fashion market of India offers great opportunities to marketers. India's luxury market is … empirical relationship of self-concept and attitudinal brand loyalty in the context of female consumer-luxury fashion brand … attitudinal brand loyalty is high in luxury fashion purchase. Therefore, the process of shaping a marketing strategy should …
Persistent link: https://www.econbiz.de/10011540991
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare; Mileti, Antonio; Speciale, Vincenzo; … - In: Global marketing strategies for the promotion of luxury …, (pp. 244-265). 2016
Persistent link: https://www.econbiz.de/10011484700