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Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise

Kranthi, A. K.; Ahmed, K. A. Asraar - In: International journal of enterprise network management 9 (2018) 3/4, pp. 294-316

Persistent link: https://www.econbiz.de/10011971312

A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context

Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117

Persistent link: https://www.econbiz.de/10012036988

An integrated model of factors affecting consumer attitudes towards online shopping

Akroush, Mamoun N.; Al-Debei, Mutaz M. - In: Business process management journal 21 (2015) 6, pp. 1353-1376

Persistent link: https://www.econbiz.de/10011487931

The role of online shopping service quality in e-retailing towards online shopping intention : testing the moderation mechanism in UTAUT

Amjad-ur-Rehman, Muhammad; Qayyum, Abdul; Javed, Basharat - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 680-703

intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors … usingAMOS.The results confirmed that online shopping service quality promotes online shopping intention, while online shopping … drivers mediatedthe effect of online service quality on online shopping intention (the major contributions of the current …

Persistent link: https://www.econbiz.de/10012107784

The impact of consumer avatars in Internet retailing on self-congruity with brands

Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641

Persistent link: https://www.econbiz.de/10011399164

Determinants of purchase intention of non-electrical and electronic high value goods via online in Malaysia

Salmi Mohd Isa; Lim Jin Wei; Shaian Kiumarsi - In: International journal of management & enterprise … 20 (2021) 2, pp. 113-135

Persistent link: https://www.econbiz.de/10012671161

Brand identity and online self-customisation usefulness perception

He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332

Persistent link: https://www.econbiz.de/10011585855

The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study

Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504

Persistent link: https://www.econbiz.de/10012199474

Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption

Choi, Sungwoo; Liu, Stella X.; Choi, Choongbeom - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 129-142

Persistent link: https://www.econbiz.de/10013184293

The moderating influence of brand image on consumers' adoption of QR-code e-wallets

Muhammad Iskandar Hamzah; Ramli, Faten Aisyah Ahmad; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014303168

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