Amjad-ur-Rehman, Muhammad; Qayyum, Abdul; Javed, Basharat - In: Pakistan journal of commerce and social sciences 13 (2019) 3, pp. 680-703
intention with the mediating role of online shopping drivers and the moderating role of offline brand trust. The authors … usingAMOS.The results confirmed that online shopping service quality promotes online shopping intention, while online shopping … drivers mediatedthe effect of online service quality on online shopping intention (the major contributions of the current …