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National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.; Nebenzahl, Israel D. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003467953
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip - 2015
Persistent link: https://www.econbiz.de/10010438889
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The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens; Kitchen, Philip J. - In: Journal of business strategy 36 (2015) 2, pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
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The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196
Persistent link: https://www.econbiz.de/10011933923