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Markenimage
Wirtschaftswachstum
113,262
Economic growth
98,112
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
27,985
Theory
27,283
Welt
16,961
World
16,547
Privater Konsum
15,036
Private consumption
15,000
USA
12,322
Schätzung
12,169
economic growth
11,895
United States
11,764
Estimation
11,728
Entwicklung
10,059
China
10,011
Economic development
9,472
Beziehungsmarketing
8,753
Relationship marketing
8,742
Entwicklungsländer
7,810
Deutschland
7,770
Indien
7,518
India
7,458
Markenführung
7,364
Brand management
7,361
Produktivität
6,932
Developing countries
6,913
Einkommensverteilung
6,837
Productivity
6,707
Income distribution
6,517
Brand image
6,501
Wirtschaftspolitik
6,437
Germany
6,285
EU-Staaten
5,569
Online-Handel
5,440
Online retailing
5,427
EU countries
5,388
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5,384
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3,449
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1,015
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78
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77
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36
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Goethe-Universität Frankfurt am Main
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
6,518
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
2
Consumer motivation and luxury
consumption
: testing moderating effects
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
Saved in:
3
Inside
consumption
: consumer motives, goals, and desires
Ratneshwar, Srinivasan
(
contributor
); …
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10002479790
Saved in:
4
Complexity and accuracy in consumer choice : the double benefits of being the consistently better brand
Conlon, Bernard
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001612906
Saved in:
5
Exploring materialistic bandwagon behaviour in online fashion
consumption
: a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
6
Consumers' preference for brand prominence in the context of identity-based
consumption
for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
7
Die Produktion der Konsumgesellschaft : eine kulturökonomische Grundlegung der feinen Unterschiede
Mohr, Ernst
-
2020
Persistent link: https://www.econbiz.de/10012028091
Saved in:
8
Symbolic
consumption
and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
9
Premium generic brand (PGB) choice vis-à-vis generic and national brands : a scenario comparison for self-use, family
consumption
and gift giving in a food versus non-food and cros...
Baumann, Chris
;
Hamin, Hamin
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 492-501
Persistent link: https://www.econbiz.de/10010388548
Saved in:
10
Conspicuous
consumption
, human capital and poverty
Moav, Omer
;
Neeman, Zvika
-
2008
Persistent link: https://www.econbiz.de/10003728798
Saved in:
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